The Foiling Collective is a UK-based surf school and shop that sells foil lessons, foil coaching, and foiling equipment as well as wing and kite repairs. They’ve used our WooCommerce Product Options plugin to show additional product options based on the customer’s selection on the single product page.
How our plugin solved their problem
The Foiling Collective were looking for a way to optimize their product pages and improve the customer experience. More specifically, they needed a way to add upsells, show add-ons, and display additional options on the single product page.
They used the WooCommerce Product Options plugin to show additional product options based on the customer’s selection.
So, when a customer visits their single product page, they can buy the product as-is or add a front wing. There are two types of front wings available – Sonar MA Front Wings and Sonar HA Front Wings. Customers can tick the checkbox to see the front wings available for each type and add them to their order from the single product page.
This way, customers don’t have to navigate to a separate page to buy compatible front wings for the product they’re viewing. This enhances the customer experience and reduces friction in the purchasing process.
They’ve achieved this by adding checkboxes to the product page and using conditional logic to display additional product image buttons depending on which checkboxes the customer selects.
For a different product, they’ve used the dropdown select field type to let customers select a foil size, add an aluminum mast, and add carbon mast. This helps improve product visibility and show many products without taking up too much on-screen real estate.
In addition to this, each dropdown selection shows an image and the product title which makes it easier for customers to pick the correct option.
