goodegg is a New Zealand-based ecommerce store that sells printers, ink cartridges, and toner. They use our WooCommerce Product Filters plugin to help customers find the correct printer cartridges and toner for their printers.
How our plugin solved their problem
goodegg wanted to make it easier for customers to narrow down their search and find the correct printer cartridges and toners for their printers.
They used our WooCommerce Product Filters plugin to show product filter options in the sidebar on their category pages.
When a customer visits a product category page, they initially see the hundreds of products and some product filter options in the sidebar to the left. Customers can use the filter options to only see products from a specific printer brand, search for a specific product, sort the products by a variety of parameters, or narrow down their search by product type, colour, and yield.
For instance, a customer might want to see printer cartridges from the brand Brother that are Genuine, in the colour Black, High Yield, and sorted by price high to low.
When they apply a product filter, the product category page updates dynamically (without a page refresh) to show all the products that fit the user’s selection.
The product filters make it easy for customers to narrow down their search and see the products that work with their printer. This helps goodegg to optimize product discovery for customers, simplifying the process of adding items to the cart.