11 best WooCommerce variation swatches plugins

Discover how to transform product variations with the best WooCommerce variation swatches plugins, tried and tested.

WooCommerce variation swatches let you replace standard dropdown menus with visual selectors for product options on your store. Instead of using basic dropdown lists for choices like colors or sizes, you can display clickable images, color blocks, or text labels. These visual options help customers quickly select product variations and better understand what they're buying.

The key benefits of variation swatches include:

In this guide, we'll compare the top WooCommerce variation swatches plugins to help you pick the right solution for your store.

11 WooCommerce swatches plugins compared

There are several WooCommerce variation swatch plugins available, so we've tried and tested them all. Most of them are well coded and high quality, so you should choose the one that will look the best on your site, and which gives you the most flexibility. Look out for features such as:

• Color swatches
• Image swatches
• The ability to display actual product attributes as swatches
• Other ways of creating swatches which offer more flexibility than variations
• Minimum and maximum quantities
• Advanced pricing options
• Conditional logic

Here's a table comparing the main features of the plugins we tested. You can read the full explanation below.

Plugin	Swatches	Type	Min/Max Quantities	Advanced Pricing	Conditional Logic
WooCommerce Product Options	Color, image, text, radio button + more	Either display variations as swatches or create options directly in the plugin	✅	✅	✅
WooCommerce Product Filters	Color, image, text + more	Displays swatches as product filters, not options for customers to select	N/A	N/A	N/A
WooCommerce Attribute Swatches	Color, image, text	Displays variations as swatches	❌	❌	❌
ShopEngine	Color, text	Displays variations as swatches	❌	❌	❌
Variation Swatches for WooCommerce	Color, image, text, radio button	Displays variations as swatches	❌	❌	❌
Variation Swatches and Photos	Color, image, text	Displays variations as swatches	❌	❌	❌
WowStore	Color, image	Displays variations as swatches	❌	❌	❌
WPMozo Variation Swatches	Color, image	Displays variations as swatches	❌	❌	❌
Swatchly	PhotosColor, image, text	Displays variations as swatches	❌	❌	❌
Variation Swatches for WooCommerce	Color, image, text, radio button	Displays variations as swatches	❌	❌	❌
Product Variations Swatches	Color, image, text	Displays variations as swatches	❌	❌	❌

1. WooCommerce Product Options

⭐️ Rating: 4.94 out of 5 ⭐️

The WooCommerce Product Options plugin lets shoppers customize products before adding them to their cart. It's our no. 1 WooCommerce swatches plugin because as well as letting you display color, image or text variation swatches, it also comes with a wide range of product add-on fields.

• • Multiple variation swatch styles: You can replace the product variation dropdowns with eye-catching color swatches, text swatches, or even image swatches.
  • Huge range of option types: As well as creating WooCommerce variation swatches, you can list other types of field including file upload fields, text input, checkboxes, radio buttons, and more.
  • Flexible pricing: If you like, then you can charge extra fees when customers select specific items from the variation swatches. This can include basic price increases, percentage price changes, or even creating advanced price formulas.
  • Display upsells: You can display upsell offers directly on your online store with product options. Following our example, customers will be more likely to pay a bit extra for a personalized cake than a regular one.

• Min/max quantities: Control how many swatches your customers can order by setting minimum and maximum quantities on each one.
• Conditional logic: Smart conditional logic lets you dynamically show and hide your variation swatches depending on which other options the customer selects.
• Create options using variations or directly in the plugin: Unlike all the other plugins in this list, WooCommerce Product Options provides 2 ways of creating variation swatches. You can display existing attributes and variations as swatches. Alternatively, you can create the options directly in the plugin instead of using variations. This adds even more flexibility because you can use features that aren't possible with real variations. This includes min/max quantities and allowing customers to select multiple attributes, and use some of the more advanced pricing features.
• Works with other popular WooCommerce plugins, including the WooCommerce Product Table and WooCommerce Quick View Pro plugins. This way, you can display the variation swatches in product tables and quick view lightboxes.

Best for

I'd recommend WooCommerce Product Options for any store that wants a flexible and easy-to-way to add variation swatches for WooCommerce. Choose if it you want:

This product variation swatch plugin comes with a 30-day money back guarantee, so you can try it on your site risk-free. You can also view a front or back end admin demo, which is an excellent way to see how the variation swatches work before you buy.

2. WooCommerce Product Filters

⭐️ Rating: 5 out of 5 ⭐️

WooCommerce swatches aren’t just for displaying on product pages. You can also use them as product filters. The benefit of doing it this way is that it lets customers click on an image, text label, or color swatch to quickly refine the product catalog by their selection(s).

Filtering products is a more visual way for customers to find the type of products they want to see and, ultimately, add to their shopping cart.

The WooCommerce Product Filters plugin is perfect for this. It comes with:

• Attribute color swatches and image filters based on an attribute, category, or taxonomy that customers can click to filter the list of products.
• Text labels (like a tag cloud) that you can use for categories, attributes, taxonomies, and tags.
• The ability to add swatch-based filters to your shop's sidebar and/or above the list of products.
• Mobile-friendly slide-out filter panel.

Best for

Choose WooCommerce Product Filters if you want customers to be able to click on swatches to narrow down the list of products.

Remember that this plugin is about using swatches to find products via your shop and category pages, not displaying options on product pages. This means that you can either use it alone, or with any of the WooCommerce variation swatch plugins on this list.

3. WooCommerce Attribute Swatches

⭐️ Rating: 4.79 out of 5 ⭐️

The WooCommerce Attribute Swatches plugin by Iconic is a professional solution for displaying product variations better on your online store.

You can use the plugin to visualize product options on single product pages and give your WooCommerce site a modern look and feel.

• Let customers select product colors by using a color picker or use image swatches to display the product’s material and texture to describe how it looks in real life.
• Display product variation swatches on the main shop page. This way, customers can select variation options for multiple products at once using attractive-looking swatches without having to navigate to each product page one by one.

Best for

Stores wanting to display attributes as color or text swatches, and are happy that each list of swatches will be single-choice only.

4. Variation Swatches Module of ShopEngine

⭐️ Rating: 5 out of 5 ⭐️

ShopEngine is a complete WooCommerce builder add-on featuring a versatile Variation Swatches Module.

ShopEngine’s Variation Swatches Module lets you easily add attributes to your product. By using this module, you can customize and show off your product’s color or size variations. You can add radio images, labels, and colors into the product variation option fields. This will allow your customers to quickly find their desired product.

ShopEngine offers a free version of their plugin. They also offer a Pro version with multiple pricing options to suit different types of users.

Best for

Use ShopEngine if you want all of the features it offers and not just swatches. If you're simply looking for a variation swatches for WooCommerce plugin then skip this one because you don't want unnecessary bloat on your site.

5. Variation Swatches for WooCommerce

⭐️ Rating: 4.8 out of 5 ⭐️

Variation Swatches for WooCommerce by RadiusTheme is a freemium plugin offering a multitude of free features and great support.

• Showcase product variation select fields as radio, images, colors, and labels. 
• Display the variation swatches in rounded or squared shapes.
• Use the Tooltip feature to show custom images and textual descriptions of products and their variations.
• Customize the background with images and colors as well as the border colors of the swatches.

Best for

This variation swatch plugin is good for stores that want to choose the shape of their attribute swatches. It's also useful if you particularly like the tooltip feature, rather than displaying the information above or below the swatches like most other plugins.

6. Variation Swatches and Photos

⭐️ Rating: 3.5 out of 5 ⭐️

Variation Swatches and Photos is a simple plugin that replaces the default-looking dropdown fields for variable products.

• Showcase image and color swatches to represent variation options for any product on your online store.
• Choose between text, color and image variation swatches for WooCommerce.

Best for

WooCommerce stores wanting very simple variation swatches, as this plugin lacks the advanced features of our top picks such as conditional logic and additional product option fields. This plugin has the worst rating out of all the ones we reviewed, largely due to lack of features.

7. WowStore

⭐️ Rating: 4.9 out of 5 ⭐️

The WowStore WordPress store builder plugin features a WooCommerce Variation Swatches Addon, as well as a Name Your Price field.

You can use it to showcase the various product attributes. You can show your product’s color, size, or any other attribute without any hassle. And you can showcase these attributes on either the single product page or the archive page.

Furthermore, you get to show the tooltips for the attributes. You are at will to create and showcase the variations of your products - just the way you like them.

Best for

Sites that need a wider range of features which are not related to WooCommerce variation swatches, such as the page builder and upsell engines. Avoid it if you only want attribute swatches because you should only add features you actually need to your site.

8. WPMozo Variation Swatches

⭐️ Rating: No reviews at the time of writing ⭐️

The WPMozo Variation Swatches for Woo plugin makes it simple to display attribute swatches on product pages.

• Display product colors, sizes, and views from multiple viewpoints.
• Use hover tooltips, which can show both text as well as images of the products.
• Display the variation swatches separately on the product and shop pages.
• Use Inline and Separate layouts to appropriately arrange the product variation swatches.
• Use the styling options to add a unique touch and match your brand.

Best for

A WooCommerce variation swatches plugin with a reasonable number of features from a smaller WordPress plugin company. Avoid it if you want extra features like min/max quantities and conditional logic.

9. Swatchly

⭐️ Rating: 4.4 out of 5 ⭐️

Similar to other plugins in this list, the free Swatchly plugin also lets you display beautiful variation swatches on your online store.

• Free variation swatches plugin for WooCommerce.
• Add multiple types of swatches to your variable products, including label swatches, color swatches, or image swatches.
• Auto-convert all default WooCommerce variation dropdown menus into swatches. This can save you a lot of time and hassle in adding swatches to all of your variable products, especially if you have a lot of variable products on your online store.
• Override global swatch settings for each product individually. This makes it easier for you to manage variation swatches on your WooCommerce site.

Best for

WooCommerce merchants looking for a free solution who don't need access to premium support.

10. Variation Swatches for WooCommerce

⭐️ Rating: 4.9 out of 5 ⭐️

Variation Swatches for WooCommerce by ThemeHigh is a fully responsive plugin designed to help create an interactive shopping experience for your store. In addition, it makes your product pages look more appealing with beautifully designed swatches.

• Makes it super simple to display variation swatches.
• Choose from options such as color, image, radio button, or label button swatches.
• Customize how swatches look on the front-end.

Best for

Creating simple variation swatches in WooCommerce that don't need extra features like additional field types or conditional logic.

11. Product Variations Swatches for WooCommerce

⭐️ Rating: 4.7 out of 5 ⭐️

The Product Variations Swatches for WooCommerce offers an effective solution for displaying variation swatches on your online store.

• Customize the display of your store’s global product attributes easily.
• Get full control over the look and design of your variation swatches.

Best for

Stores looking for a free WooCommerce swatches plugin.

Choose the right variation swatches plugin for your store

Adding product variation swatches to WooCommerce is a great way to enhance the shopping experience. It makes it easier for customers to differentiate between product attributes and select their desired options quickly. As a result, it helps you increase conversions and makes your product pages look more professional.

The best WooCommerce variation swatches plugins offer flexible ways to display attributes as swatches. This includes showcasing them as either color swatches, image swatches or text swatches - or even in other ways such as checkboxes and radio buttons. The best plugins also offer advanced features such as min/max quantities, conditional logic, and advanced pricing options.

Our top recommendation for adding variation swatches to WooCommerce is the WooCommerce Product Options plugin. This has absolutely all the features you need, while being easy to set up at the same time. It comes with a 30-day money back guarantee, so try it on your site today!